Historic Paia Town

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Historic Paia Town has gained a reputation as the laid-back, surfer hippie town of Maui since the 1970s. While most people rush through during their early morning drive to explore the Road to Hana, we suggest taking the time to uncover one of Hawaii's hippest small towns. If you're into shopping, Paia offers a diverse range of Maui-made products, such as jewelry, swimwear, clothing, and household accessories. You'll discover shops with fantastic selections of organic, local food and beverages, including ready-made picnic lunches that are perfect for enjoying a day at the beach or a quick meal on-the-go while exploring the Road to Hana.