Natural Selection

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Natural Selection, founded in 2014 by Emily and her mother Marcy, is a shop in Reno, Nevada that reflects their lifelong love for the natural world. Encouraged by her parents, Emily developed a passion for nature and pursued taxidermy after reading about Theodore Roosevelt. With Marcy's support, her first attempt grew into an obsession, leading to the establishment of the shop. Located in MidTown, the store showcases a curated collection of rare succulents, houseplants, and preserved animal specimens, embodying their deep reverence and passion for nature in every item.